Autumn Winter 2013 shoot plans

When planning the shoots, Alice spends time talking to Matt, Creative Director, and Cressida, Designer, to make sure that we really tell the story of the new collection. This season's shoot took place in  loft style studio in Shoreditch, London and a country house and deer park in Kent.

"Matt leads the way with the creative direction, a look or a mood that he wants to capture, inspired by something he has seen on one of his trips. He looked at 1950s editorial photography in New York that became the original inspiration for the City  shoot and  iconic fashion photography by Norman Parkinson that was the starting point for the Heritage shoot. We then met with Simon, the photographer, to discuss the initial concepts and develop our ideas.

Here are the original mood boards that I created...."

Thanks to Ellie and Jessica our beautiful models, Carl for the stunning hair and make-up, Tilly for the fantastic styling and Simon for making our ideas come to life.

You can see the finished brochure by clicking here.


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