Behind the Scenes: Autumn Winter 2014 shoot...

This season decades of style from the 40s, 50s and 60s are mixed
with contemporary fabrics to create a fresh new look with a nostalgic feel, so for our AW14 collection we wanted to embrace our roots and focus on where it all began, one of the best cities in the world (not being bias or anything...), LONDON!

We take you behind the scenes, for a sneaky peek, of the AW14 shoot...

 

Anthea top ellie

Ellie in Folklore eyes closed

Our 'Heritage' collection was shot inside (and outside) a stunning, quintessentially British, townhouse based on location in Hammersmith. The top image, minus the gray exposure card, actually went on to become our front cover!

 

Ellie in Erwin

Ellie close up AW14

Our 'City' collection was shot on a rooftop in Shoreditch Park, East London. Don't you just love our Model Ellie's hair and make-up perfected by none other than the lovely Carl Stanley.

carl and ellie

Ellie occasion

Our 'Occasion' collection was shot in a studio in Ladbroke Grove, West London. Above top; Carl Stanley re touching our model Ellie's make-up, above bottom; Ellie doing a quick pose for the camera (phone!)

We asked Alice, from Fever London HQ, what her favourite aspects of directing the shoot was...

'I like seeing all the moodboards come to life, working with some fantastic people and finally... Telling people what to do!'

Alice in puffa

The team; Carl Stanley (Hair and Make-up), our model Ellie, Hilary (stylist), Alice (director), Estella (intern) and finally, behind the lens, our photographer Simon.

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